Successful branding tells a story that connects with your target audience.
Your logo is the foundation for this – it is the entire narrative on which your brand is built – and you need to get it right.
Successful branding tells a story that connects with your target audience.
Your logo is the foundation for this – it is the entire narrative on which your brand is built – and you need to get it right.
Your logo colours, tones, fonts & symbols all are chosen in line with the story you’re trying to tell.
That is why you need a well-designed, considered logo.
These elements later translate from your logo into all of your branding materials – letterheads, business cards, landing pages – creating your marketable brand identity.
You have approximately 2 seconds to convince potential customers that your products or services are worth considering. Your logo must grab their attention & communicate your core values quickly to appeal to them.
Your logo should lead your customers to you. They should recognise your logo and instantly associate it with what your company does – and, more importantly, how it makes them feel.
Dare to be different & unique – and stand out. Through the right icon and font, a well-designed company logo can communicate your company’s background (funky, professional?) to your mission (efficient, cutting-edge?).
As professional logo designers, we will first get to know your company, its strategies, ambitions and goals. We therefore need to ask a lot of questions to really understand your business.
Here are a few that we will ask:
Icons are great because they make our life easier and more visual! Your whole brand is condensed into an icon, making theWhile there are many ways to design a logo, a logo can be just words. information easy-to-understand in a visual format. Not every business needs an icon but every business should have a logo.
While there are many ways to design a logo, a logo can be just words – think Volvo, eBay, and Coca-Cola! A logo that only consists of words is called a “wordmark” logotype. However, choosing the right font and colours is still incredibly important to give the right narrative about your brand.
According to Brand Compass, there are some companies who benefit from a text-only logo:
As professional logo designers we are of course going to say YES!
Working with a professional logo designer will give you a logo which well researched, truly reflects your brand, is original, has personal touches, is often clever (for example, the icon may carry a hidden meaning), cannot be easily copied, is professional, can be used across many formats and gives your business a strong visual identity.
Your logo is the foundation for the entire narrative on which your brand is built – and you need to get it right.