The impact of packaging is crucial to any successful product launch – it is the first impression a consumer has of your new creation and reflects who you are and what you stand for.
Talk to us about your product and we can help with your packaging design.
Example products:
Handwipes (Dan)
What are the main features of your product, what makes your product unique & who will it appeal to (who is your target audience)?
What is the selling price for your product? In general, the higher the cost of the product, the more you can invest in its packaging.
What competition is out there and how do they position themselves?
Is the packaging going to be primary or secondary? If primary – it will be in direct contact with the product.
If the products are going to be packaged in an automated plant, you will need to consider the machinery requirements & technical specifications. If manually packed, you will have more freedom.
The structural design choices of your packaging (e.g. shape, dimensions, type of materials & paper weight) will depend on the physical characteristics of the product (weight, size, shape & texture).