6 reasons why you should get your new .au Australian domain name
.AU domains are coming on March 24
It’s shorter & simpler and much easier to remember plus it’s faster to type.
Australian domain names show up higher in local search engine results.
As it requires an ABN or ACN to register – it verifies you’re a genuine, Australian business.
It is AU – so it’s Aussie! Globally recognisable & uniquely Australian.
5. Locals support local.
Aussies support Aussie business. Show you’re a local business with .au.
6. Protect your business online.
Own .au and key extensions to stop copy cats – protect your business online.
A new, shorter Australian domain name.
What is a .au domain?
Up until now, Australian businesses have been happily using .com.au, .net.au plus other distinctly Australian domains.
But with the release of .au domain names, there’s a new, shorter web address for Aussies to use.
What does this mean?
The new domains are simply .au – for instance the .au version of intervision.com.au will be intervision.au
From 24 March 2022, Australian will be able to register for a .au domain.
Who can register .au domains?
If you want a .au domain, you’ll need to need to have connection to Australia:
- Already have a .com.au. or a .net.au
- Or, provide a physical address
- Or, have a current ABN or ACN
- Or, be a permanent Australian resident or citizen.
Why should I get a .au domain?
If you already own a .com.au, .net.au or other second-level .au domain, you’ll definitely want to get the matching .au domain – this will stop someone else from grabbing it and taking a chunk of your traffic.
What about existing .au domain owners?
When .au direct domain names commence on 24 March 2022, existing domain owners of (com.au, net.au, org.au, asn.au) will have the chance to apply for Priority Application Status for a a period of six months after the commencement date.
During this time, auDA will check the priority application status of the existing domain before issuing a licence.
For example, Intervision Design has owned the domain name intervision.com.au since we began in 2000, so we will have priority Category 1 to register intervision.au.
Frequently Asked Questions (FAQ):
To be eligible you must have an “Australian Presence”, that is a connection to Australia.
If you already own a .com.au domain, you can have preference when you register the new direct .au domain associated with that domain.
If someone else also has an existing .au extension associated with the same domain as you, then there may be conflict (for example, if you have “yourdomainname.com.au” and someone else has “yourdomainname.net.au” then both parties may want to register for the .au domain).
If there is no conflict, you will be able to register your new .au from 24 March 2022.
If there is a conflict, anyone eligible for new .au domain will have 6 months(from 24 March 2022) to register their interest.
Please contact us to register so we can secure your new .au direct domain.
By being any one of the following:
- A Sole Trader, Partnership, Company, Charity, Association or Trust with a current ABN or ACN.
- A permanent Australian resident or citizen.
- You are a foreign business with an Australian trademark application or registration.
If there are a Category 1 applicant (being applicants whose domain name was registered before 4 February 2018) and a Category 2 applicant (being applicants whose domain name was registered after 4 February 2018), Category 1 will have priority over Category 2.
If there are multiple Category 1 applicants, applicants must agree on allocation.
If only Category 2 applicants apply, the name will be allocated to the applicant with the earliest domain creation date.
Where there are multiple applicants with first priority, the applicants will be directed to negotiate with each other, and the domain name will be allocated on agreement between the parties.
auDA provides a priority status tool which you can use to validate the status of your domain name.