If your clients are local, you need to show up in local searches on Google. Here are 7 ways to improve your local ranking on Google helping your business gets the exposure it deserves.
1. Keep Your Details Up to Date
Just the other day I was coming back from the airport and wanted to stop for something to eat. I put “RESTAURANTS” into Google maps and chose one, and I followed directions to a restaurant that said it was open on Google but was closed in the real world.
It is important to keep your details, especially on your Google My Business listing, up to date.
2. Respect customers Reviews
When customers google local listings, they will check for reviews and responses to the reviews. When someone says something good – thank them. When someone says something negative, respond to them respectfully, address their concerns, and learn.
3. Keep Creating fresh Content
Quality, fresh content is one of the key elements of a successful website. Google loves it – whether it’s posting photos of your products, or adding a new home page slideshow image, keep it fresh.
A simple post per day, even on social media, can work miracles for your business.
4. Be Mobile Friendly
Search for your own your site up on your phone and see how easily you can get through it. Is it easy to see, navigate, are the fonts good? If not, fix it.
5. Present ideas in Different Ways
There are many ways to present your information, ideas & products.
Think of the idea or product and see if from a different angle. What is the best way to present it? As a photo, as an Question and Answer session, as a video?
Mix up the way you present your media and you will keep it fresh for you AND your customers.
6. Know your Competition
Know your competition and their local results.
Research your main competitors in your local area, write a list, visit their websites, go through their reviews, understand what they are doing well and be inspired by them.
7. Use Keywords
Use Google Keyword Planner to find more keywords you can use for optimising your site. Use these in your posts and your articles (but don’t keyword stuff).